How To Choose a Copywriter?

Your Most Important Branding Decision.

Logos and colors are important. Just not as important as the words you are using to connect with the perfect clients. People need constant reminders of your business and who you are! Colors don’t necessarily give your audience this information, but your copywriting does. In every sentence there are keywords engaging and reminding them your business is interested in them and their day-to-day beauty and wellness concerns.

Finding a copywriter that is the best fit for your business is a lot like finding the perfect wellness routine. They strengthen and support while providing longevity. Longevity for your body is life giving. It’s the same for your business. There’s nothing like knowing your health (and your marketing strategy) is taken care of. An investment in your well-being and your copywriter brings returns far beyond their original cost.

Find A Copywriter Who Knows Your Ideal Clients.

Because your needs can change over time, your copywriter should be versatile. A “good” copywriter will be able to write in different voices. Typically, you're not their only client - which means they have experience in writing for different brands while getting them similar results. 

For the highest returns on your copywriting investment, you want to choose a copywriter that specializes in your industry (beauty and wellness). 

Hi. I’m Nicole. A freelance copywriter for the beauty and wellness industry. After first-class training and experience in copywriting, I can honestly say expertise is critical to boost engagement and connection with your ideal clients. And ultimately reveals the value of hiring a well-trained professional. 

Find A Copywriter Who Gets Results.

It’s not easy finding YOUR copywriter. Sure, you can type "copywriter” into any old search engine and poof! Pages of results pop up. Just because so many can be found in a search, doesn’t necessarily mean they’re a match for your business. Business owners, like yourself, often turn to the internet to find a copywriter. And it’s a great place to start! But the key is picking one who’s talented, knows your industry, and is capable of helping you reach your goals.  

When you do a Google search for a copywriter in the wellness industry, look for quality copywriting on their websites and blogs. 

A copywriter’s website displays their SEO (Search Engine Optimization) in action. If you found them on the first couple of pages, then you know their SEO is working. Their writing could be getting you that kind of ranking too!

In addition to their SEO, on a copywriter's website you can usually find a portfolio of their work as well. This gives you a chance to read through different types of copywriting - maybe the kind your business needs. 😝

But how do you know if their writing is good?

• Is their work error-free?

• If their SEO is doing its job, they will be ranking pretty high on a Google search.

• Is the webpage easy to read through? Or do you have to keep rereading to understand the point?

• Is it well-researched or did you find inaccurate information?

• Is it entertaining as well as informative? 

• Do you feel as though they are talking directly to you? Is it offering you answers to your copywriting woes?

• Is there a point? An action they ask you to do at the end of the piece?

Copywriters have branding just like any other business. Your prospects should have branding you enjoy. If you are their ideal client and they are your dream copywriter - the sparks will fly. You know, the way they do when you find your next juicy romance novel or murder mystery. Your instincts should give you the information you need to commit to a call with them. 

Do your research - read thoroughly through the text on their website and portfolio. You can even contact them to ask questions about their training or to just get their vibe. And don’t forget to check their rates to see that their prices are in alignment with your budget. 

Find A Copywriter Worth The Money.

Keep in mind pricing can, and does, vary. It’s tailored to each individual brand's copywriting needs. The rates reflect not only the amount of work, but their research and expertise. The best way to get accurate pricing is to speak with them and ask for a quote/proposal. Scheduling a video call with a copywriter to request a quote can be as quick as tapping a link.😉

The value of a copywriter is their emphasis on using YOUR brand voice to reach YOUR marketing goals.  

How do they do that? Research. 

Copywriting is mostly research. The product you get is the writing so you probably wouldn’t understand how much research is involved, but it is extensive. Just to name a few: market research, clientele research, industry standards, as well as research on your brand, products, services, offerings, sales, analytics, etc.

Potential copywriters usually want to speak to you up front so they can do their research by asking questions about your brand’s voice and your marketing strategy/goals. 

I know what you're thinking…Who has time for extra phone calls (after juggling all you have on your plate)?

But these video calls can be as informative or as efficient as you need them to be. Plus this face-to-face encounter gives you a chance to process the compatibility of the copywriter with your company.

• Do you like them?

• Do they seem trustworthy?

• Are they knowledgeable?

Find A Copywriter You Like and Trust.

Check out their testimonials. Testimonials can be very telling of the work relationship you will have with your copywriter. Obviously, businesses don’t post bad reviews as their testimonials. But reading through the ones they posted can still give you insight on who they are and what they might be like to work with. 

Maybe a testimonial says something like, "they could do it all - copywriting, web design, and SEO”. And you’ve already invested in a beautiful website that you aren’t interested in changing or maybe that extends their deadline times and you need a quick turnaround. 

You’ve just gained some perspective just by reading a testimonial. Learn to use them to your advantage.

At times I wonder if some business’s testimonials are even real. I know I’m not alone. Copywriters do write for a living and unfortunately there are some who are dishonest. 

Notice if there are photos or business names associated with their testimonials. Knowing there is an actual person and business to connect to the testimonial will give you more confidence. As you read through them - if you get a dishonest vibe, move on. Sometimes you just have to go with your gut. 

Red Flags are only red flags when you know what to look for. So keep an eye out for these:

❌ No website, portfolio, or testimonials - to allow you to see their work.

❌ Confusing or complicated text. Is it hard to understand?

❌ Grandiose promises about the results they can get you.

The copywriter you choose is the most important branding decision you will make. Why? Because your copywriter conveys your voice while encouraging action from your dream customers. This has a direct effect on your sales and your bottom line.

At the top of any how-to lists on successful branding you’ll notice the importance of: 

1. Clarity in brand identity. 

2. Consistent identity and presence.

3. Persistent visibility.

4. Showcase your value.

This is your copywriter’s job. 

When I first started copywriting, I knew my words were important. You know…your vibe attracts your tribe. Just like you, I want to find my ideal clients. I, too, daydream about running a thriving business that I enjoy, working with clients I love! It’s what makes a job: YOUR LIFE’S WORK - a cherished way to spend your time and share your gifts to the world. I want to create sentences that match you to your dream clients so that you adore your career and your contribution to the beauty and wellness industry. 

Hire A Copywriter That:

✔️ Specializes in your industry.

✔️ Displays well-written, entertaining work.

✔️ Has Testimonials from reputable sources.

✔️ Is trained in copywriting and knowledgeable about your target market.

✔️ You like and can trust with your business’s branding.

Now that you know exactly what you're looking for in your wellness copywriter. I would be happy to help you achieve your marketing goals. If you have any questions, you can visit my contact page here. I’d like to help you achieve top-notch branding.  I have ideas to keep your beauty and wellness business persistently visible. So, we can flaunt your value to clients you’ll love!

Encouraging wellness evolution,