Asking for Marketing Content? AI Answers.
Ready to reach your business goals? Effective marketing with compelling copywriting should definitely be on the top of your to-do list. If you own a wellness business and are considering AI for your content creation, READ THIS FIRST.
Exploring AI is fun! When generating a punchy comeback to a troll, or a diplomatic decline to a wedding invite (that you had no intention of attending), chatbots will creatively and intellectually clap back. Using it will ultimately help make advances in the technology. Playing around with AI generated writing and giving our feedback is essential to its progression. AI writing tools, like ChatGPT can be asked to produce content for your business as well. These tools have the potential to positively influence your copywriting and possibly improve your marketing strategy WHEN you know how to use it.
Make sure to do your research to know what you're getting into. As they say, if it seems too good to be true, it probably is. Don’t get me wrong, AI technology is amazing. The Alan Turing movie, An Imitation Game, really captured the complicated process of designing the first machine able to calculate on its own - the first AI machine. Since that time in history we are only building on our knowledge of and uses for AI.
But are the latest achievements the key to effective and affordable copywriting for your business’s marketing projects? The proof is in the conversion rates. AI is a writing tool, not an alternative to a fruitful, professional copywriting strategy.
When you do your research, here are a few questions to explore:
What companies have used AI for their marketing?
What limitations did they find in AI for copywriting?
Are there any big companies using it long-term for written marketing?
What are the conversion rates for AI generated copywriting vs. human created content?
So, the big question is: Can chatbots produce effective copywriting and content, drastically decreasing your marketing budget?
Nope. Not yet, anyway. AI has limitations - the biggest is the lack of marketing strategy. These strategic plans for how to execute your marketing goals always include copywriting or content creation. Knowing what to ask a chatbot to produce is key to generating useful writing needed for your website copywriting, email campaigns, landing pages and social media content.
Current Problems with ChatGPTG and other chatbots for Copywriting:
It’s only as accurate as the user of the tool.
AI does not write specifically to your ideal clientele.
Also, it does not emotionally appeal to the audience *a must have to capture their attention.
Quick words are not only useless if no one is reading them but could also hurt your brand.
It’s NEW! We are all still learning how to use this new tool to our advantage. The best marketing experts in the country have not figured out how to automate the other positions in their department. This is proof that replicating the humanity a person brings to marketing is still very valuable.
You are a leader in your industry. Which is amazing! So many will benefit by your expertise, yet this sometimes keeps industry leaders from being more connected to our customers. Here’s why - you have progressed from problem-focused to solution-focused. Your clientele wants to know that you understand their problems. They have little knowledge of what solutions work the best and why. Good copywriting connects the dots.
Most purchases made are based on emotion - like relief of stress and making life or an event happier, easier, or more fun. AI is hitting those emotions for us right now but it can't back it up. When it comes to walking the walk of a professional copywriter and minimizing the marketing budget for a small business, we just aren't there yet. Using a word like captivating does not necessarily captivate the reader. Copywriters want to actually captivate our audience. AI can only creatively use it in a sentence.
Using it for your marketing without an expert though, could definitely hurt your brand. Website copy is meticulously crawled to match your copywriting to consumers’ searched phrases. Someone somewhere has to ask AI what to write and decide if what it produces is any good. Would you know the difference between effective and ineffective copywriting?
Understanding the tool you are using is ALWAYS important. My husband can produce the most useful and beautiful things with his tools. It's one of the things I love about him - he’s so handy. But thinking of how well I would do with those same tools is laughable. Could I learn? Definitely. Yet the destruction I could do with just a drill as an untrained individual, is costly. I’m talking: new sheetrock, paint, shelving and a new drill.
With AI, you are the test project of sorts. Statistics do need to be created on the effectiveness of the product which means someone needs to use it. Some businesses cannot afford to be the guinea pigs, it’s just too risky. Chatbots are inexpensive. But in this case, you get what you pay for. The reason it has such a low-price tag is because it is too ineffective to be valuable. Hiring a professional copywriter has the best advantages - for effective marketing strategies.
Copywriting is a skill that uses life experience, industry knowledge and understanding the consumers in the beauty and wellness industry. Valuable marketing strategies through copywriting are ones that appeal to your business's ideal client. As humans we crave connection to others and want to know we are understood. That our needs, desires and troubles are important. Engaging with someone compassionately and genuinely is the ONLY way to captivate and influence them. This is what copywriting is! A connection through words to your dream clients.
Knowledge in copywriting, marketing and the AI tool would certainly upgrade your business’s marketing strategy.
As a busy entrepreneur, I’m betting, you do not have the extra time on your hands. Like the time it takes to learn the expertise needed to make AI work for your marketing campaign. Well, this is the benefit of hiring a professional wellness copywriter.
Copywriting appeals to the frustrations and pains of being human, making it the most effective marketing strategy. We relate to one another - in that connection is the trust needed to ask your audience to take a chance on your business and explore your products or services. A copywriter will bring so much interest and ultimately, money into your business. Which hardly makes it a cost…more accurately: an up-front investment with very generous returns! If you are ready to inquire about expert copywriting that gets results, schedule a call with me.
Encouraging wellness branding evolution,
